Helping brands
grow again.

Great product. Real ambition.
But the growth has stalled. 
I help established e-commerce brands realign their strategy and start moving again.

Explore My Services

Hi,
I'm Erika.

I've always been obsessed with why some brands just connect and others disappear into the noise. Every brand is unique and every strategy should be too. There is no one size fits all.

After years as a Marketing and Brand Manager I realised the part I loved most was watching everything come together and drive real growth. Strategy, messaging, ads and customer journey all clicking into one. So I went freelance to focus on exactly that. Now I work with e-commerce brands I genuinely believe in, get their brand, ads and strategy all pulling the same way, and help them start growing again.

"Stop boosting posts. Start building strategy."

What I can
do for you

Brand & Messaging Audit

I dig into your brand and messaging to find what's working, what isn't, and what to do next. You get a clear report and a practical roadmap.

Paid Ads Management

Smart, targeted Meta and Google campaigns rooted in your brand strategy. Built to reach the right people and convert.

Full Funnel Growth Strategy

A tailored strategy that maps your entire customer journey and turns it into a clear plan for sustainable growth.

Let's Talk

Let's get your
brand moving!

Whether you know exactly what you need or you're still figuring it out, I'm happy to have an honest conversation about where your brand is and where it could go.